This was a great presentation by Gary Koelling and Cameron Gross
Much like the cake, the firewall is a lie. Internal is continuing to become a myth and the wall will break down even more as Generation Y/Millenials enter the workforce. Everyone has the capability to publish and they want to communicate with you and about your business. What we really are doing with social media and the work place is entering the business of making friends. I hope that we never enter the point in time where we calculate ROI on friendships. Start today, start small, start cheap and try stuff. Trust is key as we enter the breakdown of the firewall. You should trust customers, trust employees, trust yourself that we can succeed and be human at the same time.
Awesome question. What do you do when you have employees who talk about their job on Facebook and also post their after-hours activities? Answer: Did you know they were drinkers before you hired them? Does it affect their job? There isn’t anything you can do about this. This is the eternal problem that many companies will face.
A question was asked: How do you monitor all these conversations? Everyone should pay attention to the communicatins of the network of customers.
I am really excited to be working as a technical support guru for the Public Relations 2.0: The New Tools of the Trade conference hosted by Kane Consulting and Mashable . I am sacrificing a day of vacation in order to attend, but I know this is totally going to be worth it. Especially considering how great Kane Consulting’s Social Media Bootcamp series has been. I had a blast assisting on the Social Media SWAT team for that event. After this event, I know I will come back with a head full of ideas.
Here are just a few of the breakout sessions that I am hoping to spend some time at tomorrow:
“Using Social Media Behind the Firewall,” with Gary Koelling, Senior manager of Social Technology for Best Buy and Co-founder of the company’s Blue Shirt Nation along with Cameron Gross, Owner of GreaterThan Media and social media consultant to Best Buy.
“Pitching Using New Media Tools,” with Eva Keiser, Senior Vice President of Risdell McKinney Public Relations.
“Incorporating Podcasts and Video Into Your Marketing and PR Mix,” with Albert Maruggi, founder of Provident Partners and Producer of the Marketing Edge podcast.
Thanks to CityPages for pulling together a great listing of the best local take out. My personal favorite lunch takeout is at Nelson’s Cheese and Deli. Their flagship sandwhich: the Cheesemaker is large enough to be lunch for two. After waiting in line, grab a sandwich and head to Como Park for a great lunchtime picnic.
Here is a great video by @williger explaining a lot of the frustration that you can find on the twitters and the facebooks these days. I love the line at 1:43: “you want to have exposure to all my followers, that’s cool… Talk, Add some Value… I’m just about connecting…” via @chrisbrogan